Development Timeline
This page is an English rendering of the Chinese timeline. It distinguishes collected promotional material and participant accounts from independently verified facts.
From the vegetarian industry
Materials collected to date indicate that an early development direction involved vegetarian businesses and recruitment of vegetarians for investment and entrepreneurship opportunities. Participants later raised questions about funding arrangements, and recruitment in a Vegetarian Society of Malaysia Facebook group was stopped by its administrators. Accounts of later police/legal action and alleged harassment remain participant statements requiring supporting evidence.
From “new economic development” to WKB2030
Zenrich later used Wawasan Kemakmuran Bersama 2030 (WKB2030 / Shared Prosperity Vision 2030) as a promotional backdrop, together with the phrase “save the nation, save the people, save yourself.” Participants say claims expanded to national economic management and major projects including airports, dams, highways, flood mitigation, infrastructure, new towns, digital finance and green energy.
“Separation of politics, business and finance” and Holders / Shareholders
Participants describe being told that political figures would handle politics while economic and financial management would be placed in the hands of “the people”, presented within this narrative as recruited Holders / Shareholders. Payments such as RM20,000 were described as providing access to management positions, projects, shares, management fees and inheritable benefits.
“It doesn’t matter if you don’t know how”
Participants say professional expertise was presented as unnecessary because specialists and contractors would perform the technical work while Holders / Shareholders would manage, decide and share management returns. Some promotional language linked this to wealth lasting for generations.
Training, promotion and recruitment after becoming a Holder
Participants describe ongoing Zoom meetings, training, Facebook Live activity, social-media promotion and recruitment. Materials collected include examples where a RM40,000 new-member payment could generate RM4,800 for the introducer, and RM20,000 could generate RM2,400. These examples are presented as collected claims, not independently verified payment records.
“National secrets” and internal confidentiality
Participants say internal Zoom meetings, training and materials were described as “national secrets” and not to be disclosed to non-members. Some also describe instructions to respond to critics, report people, record information about questioners or place them on a supposed blacklist.
Repeated top-ups and the “final step”
Some participants say they were repeatedly asked to top up funds, with explanations including completing a national plan, handling procedures, rebuilding documents, establishing platforms and enabling funds to be “released”. Delays could then be described as another unfinished procedure or final step.
After the official WKB2030 clarification
Official channels later clarified that a Facebook page using the WKB2030 name was not an official page. Materials collected suggest that Zenrich subsequently relied less on WKB2030 branding and used other names and development themes.
Later brands and development narratives
Later themes included 正绿国际华商总汇, 民以食为天, BLISSS, Big Forum — Integrity Digital Green Economy, ASEAN Star, green energy and new towns. Promotional themes expanded toward business networks, poverty elimination, health, entrepreneurship, digital/green economy and regional development.
New recruitment direction: RM6,000 to apply for RM250,000 in start-up funding
Later recruitment described a RM6,000 “shared cost” and the possibility of applying for RM250,000 in start-up funding, said not to be a bank loan and to carry no interest. Participants were told applicants would establish a private limited company, submit information, train and sign agreements. The collected descriptions did not provide a clear date on which each applicant would receive RM250,000.
Paying “shared costs” for management positions
Other descriptions linked higher payments to supposed management levels: examples collected include RM10,000, RM20,000, RM40,000 or more, and RM100,000 or other amounts. The payments were described using terms such as shared costs, platform establishment costs, risk costs or costs of building a new economic system.
Management fees, shares and intergenerational inheritance
Participants were told that future management fees could arise from allocating project funds, SME funding, business transactions, major projects, investment and supply-chain activities. Shares or management qualifications were described as non-saleable and non-transferable but inheritable by future generations.
Different names, a continuing development narrative
Names appearing in collected Zenrich-related promotion, projects or activities include Zenrich International Sdn Bhd, Zenrich / 正绿, Zenrich Laporan Integriti, MyWorld Records, Greentechgrity, My Golden Box, 正绿国际华商总汇, 民以食为天, BLISSS, Big Forum and ASEAN Star. Their exact legal or organisational relationships should be independently verified.
Current focus on Sabah and Sarawak
Information currently collected indicates increased promotional and recruitment attention toward Sabah and Sarawak. Readers should independently verify claims involving start-up funding, Holder status, state/national management positions, green energy, new towns, SME support, poverty elimination and inheritable wealth.
Malaysian Fintegrity Holding and Dr Fairus Hamdan
Malaysian Fintegrity Holding Sdn Bhd and Dr Fairus Hamdan have appeared in materials being reviewed. Written queries have been made about their relationship to the relevant activities. As at 22 August 2026, no substantive response had been received. A lack of response does not itself prove wrongdoing, and names, titles, qualifications or professional backgrounds should not be treated as proof of official endorsement.
From vegetarian shops to “almost everything”
Across different stages, promoted areas have included vegetarian shops, food/agriculture, health, SMEs, poverty elimination, national economic management, airports, dams, highways, flood mitigation, new towns, digital economy, fintech, green energy, ASEAN development and national infrastructure. Participants often describe first encountering a large national-development vision before being introduced to Holder / Shareholder status, “shared costs”, training, promotion and recruitment.